Eric is in the trademark profession since 1978. He started in one of the leading trademark consultancy firms in Europe. In 2003 he switched to what then became Bakker & Verkuijl. His clients are multinational companies in chemicals, fast moving consumer goods, household applicances and pharmaceuticals, along with companies in publishing and entertainment. Not seldom however he is also assisting start-ups with their trademarks.

PROTECTING YOUR TRADEMARK IS MY JOB. NO LESS, NO MORE

"I have become fused with trademarks. Experience is important, but my challenge is to avoid relying on the auto-pilot. I should, as developments in trademark law happen in rapid succession, as much as international business does change. I am inspired by discovering and developing workable solutions for trademark issues and conflicts, always bearing in mind the clients' interests.