Hetty first trained to become a trademark paralegal with a big firm of trademark attorneys in Amsterdam. She then qualified as a trademark consultant, member of the Benelux Association for Trademark and Design law (BMM). In 2004 she moved to Bakker & Verkuijl. Hetty's portfolio consists of companies in different areas of industry with interests inside and outside Europe.

TRADEMARKS LAST FOREVER

"It is exciting every day to discover which new trademark will pass the test of availability and inherent registrability in the various registers. I enjoy the recognition of newly branded products goods, that bear trademarks in which I was involved as consultant. But equally interesting are the trademarks that enjoy the trust of consumers for decades or .... forever. Those marks are invaluable for an enterprise".